Link building (alternative spellings include linkbuilding and link-building) refers to the process of getting external pages to link to a page on your website. It is one of the many tactics used in search engine optimization (SEO).
Link building is the most important (and challenging) SEO skill. Actually, it’s a culmination of several different skills: you need to master content creation, sales, programming, psychology, and good old-fashioned marketing if you want other people to consistently link to your site.
If You’re looking for more search engine traffic, then link building is a must.
There was a brief time in SEO history where you could build thousands of spam links and watch your site climb to the top of the first page. Those days are long gone.
Black hat SEO techniques can still work.
But they’re not nearly as effective as they used to be. And the results are extremely short lived. We will never use black hat techniques. We recommend that you don’t either.
Our clients rank better then the competitive because we dedicate serious resources (time, money, and skilled labor) towards their link building campaigns.
The last few years have seen an explosion in the amount of content shared through social services such as Facebook, Twitter, and Google+. Although search engines treat socially shared links differently than other types of links, they notice them nonetheless.
Because search engines now value quality over quantity.
And getting quality links from relevant, authority sites isn’t easy.
But when you land those cream of the crop links, the rewards are huge: high-converting search engine traffic flocks to your website. Which means more leads, sales, and revenue for your business.